If everyone you want to beat has already designed optimized title tags, then packing an emotional portfolio will give you the edge you need and make your listing stand out. Work to improve other user engagement metrics: Like click-through rate, we believe you need to have better-than-expected engagement metrics (e.g., time on site and bounce rate). This is a signal of critical relevance! Google has enough data to know expected conversion and engagement rates based on various factors (e.g. industry, query, location, time of day, device type). If your content performs well, you will likely get a ranking boost. If your content performs poorly, there isn't necessarily a penalty, but you definitely won't get bonus points. Use social media ads and remarketing to increase search volume and CTR: Paid social ads and remarketing display ads can generate serious awareness and exposure at a reasonable cost (no more than $50 per day ).
If people don't know about your fax list brand, bombard your target audience with Facebook and Twitter ads. People who know your brand are 2x more likely to click and convert! Just say no to low Google CTRs! You want to make sure your pages get as many organic search clicks as possible. This means that more people visit your site, which will send important signals to Google that your page is relevant and awesome. Our research also shows that higher-than-expectation user engagement metrics translate to better organic rankings, which leads to even more clicks on your site. Don't settle for average CTRs. Be a unicorn in a sea of donkeys! Increase your CTRs and engagement rates! Optimize now! This article originally appeared on and is republished with permission.
It's easy to forget that there are search engines other than Google, but if your target audience lives in countries like China, South Korea, or Russia, you're missing most of your audience if you don't. not show up in their favorite search engines. In Russia, Yandex is by far the biggest search engine. Over 57% of Russian internet users rely on Yandex as their main search engine and it is currently ranked as the top Russian website. There is also significant use of Yandex in neighboring countries, such as Belarus, Kazakhstan, and Turkey. And while most of the , I've compiled this list of nine specific differences between these platforms. If you want to master Yandex SEO and attract a whole new market, keep these tips in mind. 1. Regionality One of the main differences between Google and Yandex is the high priority Yandex places on geo-targeting.