According to the data of iResearch in the above figure, it can be seen that among the average monthly active users of various types of apps such as beauty shooting, food delivery, online travel, and fitness, the number of users of beauty shooting apps is significantly higher than that of other apps. As of December 2019, the number of monthly active users of beauty photography apps reached nearly 300 million, and the app penetration rate was 20.3%, and the overall user scale was continuously expanding.
With the upgrading of Chinese residents' consumption concept, the improvement of aesthetic level, and the continuous deepening of the "face economy", people are very willing to share their life with pictures on social media, and their attention to appearance is increasing day by day. Therefore, the demand for picture beautification apps came into being. . At the same time, with the development of artificial intelligence technology, image processing technology has been continuously optimized and upgraded in the wave of artificial intelligence, and the powerful image processing technology has provided a solid foundation for the in-depth development of image beautification apps.
3.1.1 Meitu Xiuxiu
Meitu Xiuxiu is a free image processing software developed and launched by Xiamen Meitu Technology Co., Ltd. on October 8, 2008. It has accumulated over 1 billion users worldwide and has maintained a long-term leading edge in the ranking of image applications. In April 2018, Meitu launched the community and positioned itself as the "birthplace of trendy aesthetics", which marked the upgrade of Meitu from an imaging tool to a community platform country email list with the core of "making users beautiful".
As of June 2020, Meitu's imaging and community application matrix has been activated on 2.08 billion unique devices worldwide, with more than 295 million monthly active users. In addition, Meitu currently has more than 823 million users overseas.
Meitu Xiuxiu has long been ranked 6th on the app store photography and video rankings, and the 1st most downloaded photo editing software of its kind.
3.1.2 Wake up image
Wake Map is a mobile phone photo editing software launched by ByteDance in April 2020. It has huge traffic and financial support behind Byte, and the overall development speed is very rapid.
Since the app was launched in April 2020, it has hit the 7th place in the app store photography and video recording list, and the second most downloaded photo editing software of its kind, second only to Meitu Xiuxiu.
4. Competitive analysis
4.1 Product positioning
Meitu Xiuxiu is a new social product that integrates photo editing, video editing, and community life.
The wake-up page is simple, the retouching materials are novel, powerful and interesting, and one-stop to meet all retouching needs.
4.2 User portrait
The search index is affected by channels and promotion strategies and will deviate from the actual results, and is only used for simple user portrait analysis.