So those web personalities, who had credibility with their followers, came to represent an effective way to connect with consumers in the Telephone Number List digital age. Thus, alliances between brands and influencers have consolidated Influencer Marketing, as well as a market of services and tools — the Creator Economy— that help this type of Telephone Number List society prosper. Why hire influencers for your marketing strategy? Digital influencers are web content creators who build an engaged and loyal audience. By hiring influencers for your marketing strategy, you can approach this audience with the trust and support they convey. Although Telephone Number List the most well-known influencers have millions of followers,
Influencer Marketing is increasingly turning to micro-influencers and nano-influencers, which allow you to increase the reach and Telephone Number List engagement of the brand, but within your niche. The numbers are impressive, but they are not decisive: what matters in Influencer Marketing is the relevance of the influencers to the brand's audience. Through Telephone Number List authentic content, they reveal their lifestyle, show that they are real people, and get closer to their followers, unlike traditional media celebrities, who stay aloof from Telephone Number List the public. Therefore, digital influencers can shape the behaviors and preferences of their audience.
The interest of the brands, therefore, is to establish alliances with these influencers to associate their image with them and connect Telephone Number List with this public. In this way, followers also come to trust the brands that influencers endorse. What are the main influencer statistics for marketing in 2022? Next, we will leave you with some influencer Telephone Number List statistics that show how Influencer Marketing works and why so many companies invest in this strategy. Read on and find out why you should also invest in it in 2022. 40% of Telephone Number List people have already bought something on the recommendation of an influencer on Twitter.