Complex cognitive Phone Number Database processes play a role in this. Consumers face a lot of decisions when shopping online: What do they want to buy? Where do they want to buy it? How much are they willing to pay for it? How are they willing to pay for it? And how do they want it shipped? These are just a Phone Number Database few of the many questions that are asked when shopping online. The internet offers a seemingly endless amount of options for purchasing items. Interaction of Interest The interaction between Phone Number Database man and machine (the telephone, tablet or laptop) also plays a role in the complexity of the cognitive processes.
This user experience can Phone Number Database make or break a sale. If a webshop is not easy enough to use, consumers quickly abandon it. The opposite is also true: with a webshop that has a smooth ordering process, people are Phone Number Database more likely to make a purchase. Emotion and logic When consumers experience positive emotions while shopping, such as joy, inspiration or excitement, this ensures that they Phone Number Database move further down the sales funnel. Because of the experience of positivity, they are more inclined to complete the purchase.
They feel good about the Phone Number Database webshop and the positive emotions ensure that they move on to the next phases. On the other hand, negative emotions, such as guilt or impatience, cause consumers to abort their purchasing process. How come? This has to do with two ways consumers can shop: emotionally Phone Number Database and logically. Complete purchase depends on emotion There are roughly two ways (pdf) in which consumers shop online, I explain them below. 1. The emotional route When Phone Number Database consumers take the emotional route, they act quickly and impulsively.