Affected by the epidemic, many young people who aspired to become idols and engaged in artist activities lost their stage, and the live broadcast app became a way for them to return to the public eye. Such talented anchors can achieve good rankings in various operating activities of the live broadcast APP. As a reward, the platform will provide them with offline exposure and even the opportunity to customize their works. Open Bigo Live's Twitter, and it is easy to find various offline interactions and display opportunities for anchors. The photography and interview with the Japanese magazine GLITTER, the advertising video of the head anchor on the big screen of the street building in Shinjuku, and the BIGO LIVE JAPAN 2021 CEREMONY offline anchor award ceremony at the end of the year.
Attract anchors who want to have more popularity. The same is true of MICO. In October last year, they jointly held the "Light Up Osaka" event with Osaka City Hall, and 4 platform anchors brought performances to the people present and watching the special leads event through live broadcast; MICO has also cooperated with Japanese watch brand BRILLAMICO, and its anchors have become image spokespersons. Of course, these anchors are the winners of various activities on the platform. Summer introduced an anchor named Haruno, who had previously broadcast live on other platforms. Later, as a pianist and singer, she learned that MICO held a series of activities called Star Project, and the winner could produce exclusive songs and release records with the assistance of well-known Japanese musician YANAGIMAN, so she signed a contract with MICO.
Appeared on the stage of "Lighting Osaka". Live APP Dongdu Ji: Fight against Japanese consortium and capture Japanese otaku It has to be said that this approach is very clever, not only attracting anchors, but also coincides with the preferences of users, and can efficiently open up resources. The idol industry in Japan has always been developed. People like the feeling of being cultivated by idols, and they are willing to spend money to support the anchors they support. What the platform needs to do is to provide various channels to strengthen the connection between anchors and users, especially offline face-to-face communication opportunities. Moreover, in this process, Later, she won the Star Project event as she wished, and released her first single.