Oct 11, 2022
In Welcome to the Forum
I am going to unload a truth bomb here; if you are looking for that golden ticket one size fits all lead generation tool, it doesn’t exist. I am sure you already knew that. Just looking at the lead generation industry, you can see that by the sheer number of solutions on the market. You have probably read multiple blogs already on what tool to choose. Well, you will read a list of tools here as well. Hopefully, where this one is different is it will help close some gaps in knowledge and give you insight on which tools would be best for you. Anyone and their dog can create a list of the best ways to build a B2B list of leads, but not everyone can tell you why these tools and strategies may be best for you and help you decide. Where To Start There are dozens of factors that come into play when you are choosing any new tool or strategy. First, you need to understand the problem you are trying to solve fully. If you do not completely understand what problem you are trying to solve, you may find a tool that covers most of the issues, but misses key sections. This can be a frustrating and expensive slip. Second, you need to know what tools are currently in your tool chest. By listing out your current tools, you can keep an eye open for a tool that will work best alongside these tools. This will help your sanity down the line. After understanding these Business Phone List two important factors, you can start to look at some tools and strategies. This is where we come in. Old Faithful: Email Marketing I am sure you have had the conversation (internally or externally) of not knowing what to do to gather a B2B list of leads and not wanting to break the bank. The easy way to answer this is “email marketing and, of course, content.” Now you might be thinking, “if I have someone’s email, they are already a potential lead,” but simply having the email does not make them a lead. Email marketing is a vital way of establishing this email as a viable lead or not. Your content will bring in the volume, but then your email marketing efforts sort through and find the leads. And yes, you can use cold emailing to generate leads. This has become increasingly difficult, but not impossible; you simply need to ensure you are following the data privacy laws in their region as well as yours. Then make sure you are not spamming people. High-Quality Content Content can be excellent for B2B lead generation, but it can come at a cost. High-quality content can be challenging to create and can require a great deal of planning, resources, and time. Creating high-quality case studies, infographics, eBooks, podcasts, videos, photos, and other types of content can sometimes take weeks to put together.