Apr 09, 2022
In Welcome to the Forum
As is the case with digital advertising, there's a Consumer Email List problem," he says. In a March 2021 Merkle survey of US adult internet users, respondents said that when brands use their data in advertising , it helps them discover (50%) and find (49%) Consumer Email List products or services that interest them . But 44% also said they often find it invasive . These data only show, once again, that the relationship of consumers with digital advertising is somewhere between love and hate. Among the ads that U.S. consumers find most Consumer Email List distasteful, a March 2021 LoopMe survey pinpoints those that promote the same products over and over again. 22% of consumers don't like seeing ads for products they don't need, and 19% Consumer Email List mentioned seeing ads for products they've only discussed privately. The death of third-party cookies, the solution to the trust problems of digital advertising? The end of third party cookies, which will finally Consumer Email List see its end later than expected after the truce that Google recently announced, will mean a new paradigm in the relationship between consumers and brands. Marketers rely on Consumer Email List smaller and more fragmented source data sets, and that contextual approach and cohort analysis can help resolve many consumer frustrations in the medium to long term. Going back to the beginning with contextual advertising can be a solution to face this problem.